Note: This article was originally published April 8 2014.
The West Virginia Food and Farm Coalition is pleased to publish Farmers Market SNAP Outreach: Tactics and Best Practices in West Virginia, the culmination of two years worth of pilot projects for SNAP Outreach in West Virginia.
Over $490 million in SNAP benefits were distributed to West Virginians in 2013. SNAP recipients therefore represent a significant potential customer base for farmers markets. What is the best way to reach these customers?
Growing out of projects of the Food Access Working Group and sponsored by generous donations from BB&T and The McDonough Foundation, the toolkit is designed to help market managers design dynamic, successful SNAP-Outreach campaigns for their markets. The toolkit is based on the real-world experiences of farmers market managers who have successfully reached out to SNAP customers.