Road Map For The Food Economy


The Road Map for the Food Economy is rooted in a series of Regional Roundtables held by The West Virginia Food & Farm Coalition in 2011. These roundtables were a series of public conversations about how West Virginians from all geographic areas and walks of life would like to see West Virginia’s local food economy grow and improve. The summarized findings would eventually take shape as the 4 primary goals of the Road Map.

Download The Road Map

2014 Road Map for the Food Economy Update (6.3 mb)

2014 Road Map Update Detailed Chart (2.1 mb)

2012 Road Map for the Food Economy (1.8 mb)

Getting Involved

The Road Map is for everyone — we encourage you to think about how you can help implement it in your own community. Local government, citizens groups, policy makers, farmer groups, foundations, agencies, economic developers and other concerned groups are invited to adopt or adapt the Road Map as a guide to form an action plan for their own efforts.

The West Virginia Food & Farm Coalition uses the Road Map goals to form Working Groups that focus on solving problems related to their individual goal.

Road Map Goals:

Goal 1: Youth and new farmers participate in the agricultural economy.

  • Change needed #1: Increase basic understanding of the agricultural economy for young farmers, consumers, and support networks.
  • Change needed #2: Increase support to young agri-preneurs.

Goal 2: Institutions and schools buy local healthy foods.

  • Change needed #1: Simplify process of purchasing local food for institutions.
  • Change needed #2: Decrease bureaucratic roadblocks to purchasing local foods.
  • Change needed #3: Increase communication between suppliers of local food (including farmers, distributors, and aggregators) and institutions.

Goal 3: The public consumes healthy local food at a household level.

  • Change needed #1: Increase state economic incentives for local farmers and local food.
  • Change needed #2: Increase exposure of consumers to fresh, local food.
  • Change needed #3: Increase the ease and affordability of local food for consumers. (This includes reducing the costs to farmers of producing food and moving it to consumers.)

Goal 4: Local farmers increase their income and are profitable.

  • Change needed #1: Increase cooperation among producers.
  • Change needed #2: Increase business literacy regarding food and farm businesses.
  • Change needed #3: Increase the ability of producers to access and utilize affordable processing and distribution infrastructure.
  • Change needed #4: Increase the number and type of local food marketing outlets and opportunities.
The 2014 Road Map for the Food Economy Update

The 2014 Road Map for the Food Economy Update

The original 2012 Road Map for the Food Economy

The original 2012 Road Map for the Food Economy



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